NASA Works Towards Establishing an Identity for Itself

NASA Internal Briefing: "Why This Important" - NASA Communication Material Review Process

"summary of key findings

- People want to believe in NASA. And the window of opportunity is now.
- NASA's 'brand' is extremely strong. The problem is lack of effective communications.
- There is strong desire to know what NASA does. But today that knowledge is very thin.
- The public looks to NASA for a vision of exploration. Between Columbia and the CAIB report, 2,250 articles were written about NASA and vision, most calling for NASA to develop a vision.
- There is no blame associated with Columbia: The public understands the risks and is supportive."

  • submit to reddit


Sword and Planet by Christopher Ruocchio - Baen Books
Agent of the Imperium by Marc Miller - Baen Books

Join our mailing list

Commercialization: Monthly Archives

Monthly Archives

About this Entry

This page contains a single entry by Keith Cowing published on March 28, 2005 10:51 PM.

And Today's Needlessly Complicated Web Address Is ... was the previous entry in this blog.

All Space Shuttles Look Alike is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.