KB Home Initiates National Promotion to Support Launch of NASA's Space Shuttle Discovery
"Commemorative Wristbands Available at Homebuilder's Sales Centers; Americans Encouraged to Wear Them 'Until They're Home"
Editor's note: It is interesting - and refreshing - to see a company with no obvious stake in NASA embark upon a program to raise the public's awareness of space exploration - and to do so on their own dime.