NASA Strategic Communications Update

NASA Strategic Management Council Meeting: Strategic Communication Framework

“Members discussed the need to know what audiences feel about NASA’s relevance to their lives. Ames Center Director Pete Worden suggested that to communicate with younger audiences, the Agency needs to better use the internet and new communications technologies. Chief of Strategic Communications Sterner told members about plans to form cells in the mission directorates that will be responsible to incorporate Agency messages into the communications efforts undertaken as part of mission activities. The goal is to “get everybody on the same page.” Sterner encouraged leaders to talk to their staff members who have responsibility for communications.”