"The purpose of this Implementation Plan is to put forward specific messages and initiatives based on the Strategic Communications Framework and recent round of market research and analysis. It reflects the input received throughout the development and briefing process."
Key Findings: Audiences
- NASA "base" support, 45-64 year olds, "The Apollo Generation"
- Men support exploration more than women
- 18-24 year olds -Little or no frame of reference
- 25-44 -Frame of reference is tragedy
- 65+ -Interest drops off