This is not a NASA Website. You might learn something. It's YOUR space agency. Get involved. Take it back. Make it work - for YOU.
News

NASA's Latest Plan To Talk To The Rest Of Us

By Keith Cowing
NASA Watch
June 27, 2007

NASA Strategic Communications Framework Implementation Plan 26 June 2007

“The purpose of this Implementation Plan is to put forward specific messages and initiatives based on the Strategic Communications Framework and recent round of market research and analysis. It reflects the input received throughout the development and briefing process.”

Key Findings: Audiences

  • NASA “base” support, 45-64 year olds, “The Apollo Generation”
  • Men support exploration more than women
  • 18-24 year olds -Little or no frame of reference
  • 25-44 -Frame of reference is tragedy
  • 65+ -Interest drops off

NASA Watch founder, Explorers Club Fellow, ex-NASA, Away Teams, Journalist, Space & Astrobiology, Lapsed climber.