Why America Needs to Explore Space, Neil deGrasse Tyson, Parade Magazine
Editor's note: If NASA's Strategic Communications folks worked on getting more articles like this out there (I do not know if they had a hand in this) they'd do a lot more for the cause of space exploration than a bunch of awkward PowerPoint slides and "elevator speeches". Dr. Tyson conveys more eloquence in one sentence than NASA does in a pile of its internal studies. Millions of people were exposed to this as the cover story in their weekend newspapers. Alas, looking at the reader comments appended to Dr. Tyson's article, StratComm still has a long way to go to convince people that NASA actually does anything of value - for them personally - or for us as a nation.