Radio Telescope And Its Budget Hang in the Balance, Washington Post
"Driving beneath the giant dish in a rickety Jeep, [Arecibo Director Robert] Kerr is not counting on Congress. So he continues to brainstorm. Don't laugh, he said, but lately he has been thinking about naming rights. "Imagine the word 'Google' painted across that 19-acre dish," Kerr said. "What do you think that would be worth?""