Botched PR From Mike and Huck
Slippery PR ploys trip up practitioners, Opinion, USA Today
“At first glance, former Arkansas governor Mike Huckabee and NASA chief Michael Griffin don’t have much in common. Huckabee is no rocket scientist, and Griffin is no presidential aspirant. But their respective recent forays into the field of communications illustrate a common point: Sometimes it is easy to look dumb trying to be clever.”