StratComm Clamps Down

NASA Internal Memo: Expenditure of NASA Education and Public Outreach Funds

"We need to ensure a fully coordinated approach for Education and Public Outreach activities so that Agency efforts which have broad reach and benefit to the public are at the top of the list to receive funding. Examples of activities which were not prioritized due to a lack of coordination include: the production and distribution of public service announcements, the creation of public outreach Web sites outside the portal, the commissioning of music or artwork, documentary video production (beyond normal B roll video), and the hiring of marketing agencies to conduct public surveys. These and other Education and Public Outreach activities must be coordinated and vetted through the Office of Strategic Communications to ensure that the highest priorities, with the greatest benefit to the Agency's mission, are being funded and that we are not engaged in activities which could be considered marketing."

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This page contains a single entry by Keith Cowing published on October 24, 2008 5:36 PM.

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