New Vuitton Ad Campaign: The Right Stuff?, WS Journal
"The French luxury brand Louis Vuitton plans to announce today a high-profile new ad campaign featuring 79-year-old astronaut Buzz Aldrin and fellow space travellers Sally Ride and Jim Lovell. Aldrin walked on the moon in 1969. Now he and the others will appear in photos shot by Annie Leibovitz, sitting on the hood of a battered pickup truck, gazing wistfully at the stars as the wind blows through their hair. In a video, they are sitting in the California desert, talking about how space changed their lives."