A Vague Call To Action

Keith's note: The Coalition for Space Exploration put an advisory out this morning about some public service announcement videos they produced for www.KeepAmericaInSpace.com. The first one is above, the second is below.

These are certainly nicely made videos. My prime criticism, however, is that after all the nostalgic imagery and emotions are brought forth, viewers are not told what specific threats are being made to American space exploration and what specific things they need to do to stop these threats from affecting America's space program. All you get are hints and vague suggestions that things might not continue - with no explanation as to why.

If these videos are meant to be a call to action, then they are missing some critical components. Why do we need to Keep America In Space? What (or who) is threatening to prevent this? Is it President Obama who is doing this? Members of Congress?

These videos impart a sense that things are going OK as they are. If so, then why make the video in the first place? What are you asking viewers to do - and to think? Who do they contact in order to stop these threats? Congress? The White House? NASA? What do they say? What needs to be fixed?

If something needs to be done then you need to give people the tools to fix things and a "to do" list to implement if you want things to be fixed. You can't just drop hints and expect things to happen.

These ads (again, nicely done from a production standpoint) seem to be aimed at people who already support space exploration. In other words, more choir practice. When will the Coalition - and all "space advocates" - finally break this habit? You really do not need to convince the faithful. They are already in the tank.

These videos are described as "public service announcements". You need to reach out into the real world i.e. the "public" and make the discussion resonate with life outside of the space community. You know, bad economy, global warming, etc. Until that happens, these ads just sound like they are saying "you should support space because we are inspired by it - and because we work here".

So what do you think?




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This page contains a single entry by Keith Cowing published on October 13, 2009 11:09 AM.

GeoEye Looks For LCROSS was the previous entry in this blog.

Earth and Moon as Seen from Mars is the next entry in this blog.

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