Another Missed Synergy at NASA

Planet 51 PSA Campaign Brings NASA's Message of Exploration Down to Earth

"In a public service announcement about diversity, Johnson underscores the importance of a global work force: "On this planet promoting diversity is very important. At NASA, astronauts from all nationalities and backgrounds work together aboard the International Space Station to help improve our lives here on Earth. I'm here to tell you that every barrier is meant to be broken, whether it's the sound barrier, the furthest layer of the Earth's atmosphere, the outer limits of our solar system, or the challenges we face here at home."

Keith's note: There was a lot of talk (with no mention whatsoever of NASA or space exploration) at TEDxNASA held by NASA LaRC in Newport News, VA on Friday about dealing with poverty, racism, inclusivenes, inspiration, etc. On the same day that this event was being held, NASA HQ PAO released a PSA featuring Dwayne "Rock" Johnson, who stars in the new film "Planet 51". A DVD of this film was flown and photographed in space.

In the video Johnson talks about diversity on Earth and in space. What a perfect tie-in to many of the the TEDxNASA presentations - many of which were lacking in a direct context with NASA. Did HQ PAO offer this video to the TEDxNASA organizers or LaRC PAO? Did the organizers ask to use it? Did NASA HQ PAO make any mention of the TEDxNASA event - or link to the webcast? No. Both events were planned weeks in advance - yet neither group was apparently aware - or sought to be aware - of what the other was doing.

NASA has opportunities almost every day wherein one thing can be used in a synergistic fashion with another thing. Yet there seems to be little if any concern or coordination in this regard. And then NASA complains that the public does not understand or appreciate what it does for them. Small wonder since none of this is seemingly coordinated.


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Synergy? I'd be happy if NASA would stick to it's original charter. Just as I've stated before, NASA is so busy trying to be all things to all people (in order to ensure funding and now be a mouthpiece for every social cause) that it is no longer relevant. A once proud and significant engineering and science organizaton dedicated to space exploration and aeronautical research reduced to a smorgasboard of competing interests.

Obama said in his campaign that he was going to "redirect" NASA. Well he has and now we have another sorry step on the path charted 40 years ago.

"...there seems to be little if any concern or coordination in this regard. And then NASA complains that the public does not understand or appreciate what it does for them. Small wonder since none of this is seemingly coordinated."

You are sure right about that! I don't think there is any coordination on the human space side. This one thing killed the Vision as much as anything. No one knew where we were going or why, but we sure had some interesting looking rockets.

The Shuttles run out soon and then no one will have any idea we're still in business.

Miles, the longer the "gap" is, the less the public will think continued space flight is essential to the nation's well being. People might well say-"hey, no manned spaceflight and the sky isn't falling, so...". NASA will slowly fade from the limited amount of news coverage. It could become a self fulfilling prophecy!

There were many years where NASA designed, developed, invented and led the aerospace industry. There was a time when NASA received royalties from Pratt and Whitney for the advancements that NASA engineers made to the JT-8D!

Now we (NASA) talks, and others do the work of inventing, discovering and engineering...

'taint politics in America great!

I agree, get off the front pages, and do the work of the Nation.

We are in the midst of a serious crisis, probably the most serious that human space flight has ever faced.

I know there have been some meetings to discuss what to do, but it sure does not seem like we are moving too quickly towards whatever that new direction is going to be.

NASA360 ... Tries but isn't what the public wants to see but, I give them props for trying to be hip..

LCROSS ... They had a perfect opportunity to grab the public's imagination and between the media's general ignorance ( calling it bombing the moon :|) and the general public's " Was that it?" reaction it did more the hurt NASA pr than help.Then they announce WE FOUND ICE! a MONTH later(sorry to little to late) the public was like " oh cool, I guess?"

LRO ... Great lunar probe the best ever! Rated at 462 gbs per day with a 100 mbs downlink you would think they would be flooding the world with new pictures of the moon! Instead pictures trickle out like an old man with a prostate problem taking a leak. I watch LRO's orbit almost everyday just to see where it is.. they release Nac images 3 months after the picture was taken if at all. Funny thing is this probe has actually lived up to all the cool CGI unlike LCROSS and is anticlimactic impact. It resolves things on the lunar surface that are amazing!Beyond human artifacts like boulders that roam the lunar surface! The ACTUAL huge boulder field that made Niel Armstrong take over and pick a better landing site! You can see tiny rocks man!Land Slides! HUGE LAVA TUBES!Yet where are the images? With LRO NASA has the opportunity to grab kids imaginations and help promote innovation just like Apollo. Sadly not the case.

NASA PR... From the best I can tell Helen Keller has been handling NASA pr for the past 20 years.To my kids I am NASA pr. Thank god for that.


Methuselah(STS) .. All you politicians ( I live in Florida) that want to keep STS on for a few more years are hurting NASA and human space flight not helping it! Its the general consensus beyond LEO is our target for the next phase of human space exploration. That isn't happening with STS. Don't get me wrong. NASA had the first and only Space Fleet ever and it has served us well for LEO kudos!. Its time to look in a different direction. That being said ,the general public seeing a capsule design being part of the "new" NASA space craft seem a little confused.

There are so many media outlets out there now, and they are all desperate for content. And they do not need raw images or raw video. You can get that on Google or other sources like NASA TV.

Almost all of this stuff that takes up the airways is meaningless to 99.9% of the people, and its meaningless to 99% of the media. They don't know what it is they are looking at or how to interpret what they are seeing. Even when the announcement of the discovery of water was made, there should have been information and visuals about what might be done with it.

What they need are well integrated story material that captures interest and it has to be timely. That LRO image of the Apollo landing site with the story of what happened that day.

We just missed the Apollo 12 anniversary. Does anyone remember seeing the A12 landing site image and that story ?

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This page contains a single entry by Keith Cowing published on November 22, 2009 11:29 AM.

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