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Culture

Space Advertising – Then and Now

By Keith Cowing
NASA Watch
March 9, 2010
Filed under

Keith’s note: With the popularity of retro TV shows such as “Mad Men” comes a second look at how we used to advertise things in the 1960s – products, ideas, etc. The early space age was an exciting time when we were doing things no one had done before – and we were pretty proud of doing it. Some of the artwork is rather classy and, with a few tweaks, might even work today. If you go to this page at io9 you will some examples of ads from the dawn of space exploration.
Reaching for the Stars When Space Was a Thrill, NY Times
“… Or the American Bosch Arma Corporation showing off, in Fortune, its “Cosmic Butterfly,” a solar-powered electrically propelled vehicle to ferry passengers and cargo across the solar system. Most Americans never saw these concoctions, but now they have been collected and dissected by Megan Prelinger, an independent historian and space buff, in a new book, “Another Science Fiction: Advertising the Space Race 1957-1962.” It is being published on May 25 by Blast Books.”

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