Jose Hernandez, Social Media, and Politics

Keith's note: Why is a former NASA astronaut (i.e. employee) allowed to pose on his campaign website wearing the NASA logo? The last time I checked NASA was rather strict about the use of its logo - especially in situations where affiliations or endorsements might be implied by its use.And why is Hernandez using the same Twitter account - @Astro_Jose - with which he attracted over 200,000 followers when he was a NASA employee? (NASA's official @Astronauts account still follows @Astro_Jose). Did these followers agree to follow him because he was an astronaut or because he was going to run for Congress? the caveat "Astronaut(Ret) The opinions on this page do not reflect those of NASA" was only added after he had this huge NASA-generated following. Seems a little deceptive to me. Also ... why does his Twitter page say he lives in "Houston, TX" when he is running for a congressional seat in California?

And just in case some of you folks get on the bus to crazy town and try and read something into my comments, if I could, I'd vote for him. I just do not think NASA makes its policies clear on social media and use of NASA logos nor do I think that they apply these policies equally with regard to all of their employees - past and present.

Keith's update: I just got an email from Amber Moon, the Democratic Congressional Campaign Committee's western regional press secretary. She noted "In 2009, Hernandez flew on the space shuttle Discovery's mission to the International Space Station and became the first person to tweet in Spanish from outer space." Once again it is clear that a lot of his followers on Twitter were attracted as a result of a NASA-funded activity. Amber Moon also asked NASAWatch to share this Univision story "Ex-astronaut Hernandez seeks congressional seat".

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This page contains a single entry by Keith Cowing published on October 11, 2011 1:44 PM.

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