Jose Hernandez, Social Media, and Politics

Keith's note: Why is a former NASA astronaut (i.e. employee) allowed to pose on his campaign website wearing the NASA logo? The last time I checked NASA was rather strict about the use of its logo - especially in situations where affiliations or endorsements might be implied by its use. And why is Hernandez using the same Twitter account - @Astro_Jose - with which he attracted over 200,000 followers when he was a NASA employee? (NASA's official @Astronauts account still follows @Astro_Jose). Did these followers agree to follow him because he was an astronaut or because he was going to run for Congress? the caveat "Astronaut(Ret) The opinions on this page do not reflect those of NASA" was only added after he had this huge NASA-generated following. Seems a little deceptive to me. Also ... why does his Twitter page say he lives in "Houston, TX" when he is running for a congressional seat in California?

And just in case some of you folks get on the bus to crazy town and try and read something into my comments, if I could, I'd vote for him. I just do not think NASA makes its policies clear on social media and use of NASA logos nor do I think that they apply these policies equally with regard to all of their employees - past and present.

Keith's update: I just got an email from Amber Moon, the Democratic Congressional Campaign Committee's western regional press secretary. She noted "In 2009, Hernandez flew on the space shuttle Discovery's mission to the International Space Station and became the first person to tweet in Spanish from outer space." Once again it is clear that a lot of his followers on Twitter were attracted as a result of a NASA-funded activity. Amber Moon also asked NASAWatch to share this Univision story "Ex-astronaut Hernandez seeks congressional seat".

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Keith,
I'm trying to figure out where what the issue with this is. I agree that NASA doesn't make it's policies clear and should. I'm pretty sure Jose will be the first to tell you that, I'm led to believe two-faced NASA politics is why he quit the Astro Corp in the first place.

A whole lot of astronauts and ex-astronauts have said things without distancing themselves from the agency with a statement like that.

He's a former employee now, just as many other ex-astronauts that still connect themselves with the agency. If people want to stop following his account (which it is) on Twitter, they can.

The latest statements on capital Hill from Gene Cernan and Neil Armstrong are pretty outrageous. I don't see any media outlets or pundits calling for them to disassociate their past with the agency.

Editor's note: Do they use NASA logo in advertising for political office? Do they use a Twitter account that was once an official NASA account for political purposes? That said, I get the impression that no one on the campaign stopped to think about this and that they will rectify the situation. I think this was more or less an innocent mistake. That said, NASA simply does not equally apply or enforce its policies in this regard.

I think you're looking for a problem where none exists. His Twitter account is his, regardless of what he talks about or who he works for. It doesn't matter why people decided to follow him and those followers are certainly able to leave if they're no longer interested.

As for the NASA logo, it's not used anywhere as part of the graphic design of the site, only in a picture of Jose Hernandez wearing his astronaut's uniform. He was an astronaut and that's his uniform. I see no issue at all with the campaign using a picture of him in it to promote his candidacy.

For the same reason, I see no issue with the picture of you wearing a hat that has "NASA" as part of the logo on your web site (in the Space Shuttle simulator) or in other SpaceRef pictures.

Don't turn into Don Quixote on us.

Editor's note: I am not running for Congress or using a Twitter account developed at taxpayer expense.

No, you're not running for Congress. However, you are running a commercial web site and other endeavors. There is no fundamental difference.

As for the Twitter account, once again, it's his account. There was no taxpayer expense involved. He may have gathered followers due to messages posted while working for NASA but really doesn't matter.

Your tilting at windmills (and not even looking in the mirror).

"Editor's note: I am not running for Congress or using a Twitter account developed at taxpayer expense."

Editor's note: The @Astro_Jose account was created (as have other Twitter accounts for other NASA astronauts) for official uses - see official mention in this press release http://www.nasa.gov/home/hqnews/2009/jul/HQ_09-136_128_briefing.txt NASA's official @Astronauts account still follows @Astro_Jose.

"Once again it is clear that a lot of his followers on Twitter were attracted as a result of a NASA-funded activity."

And a lot of people were attracted to John McCain's bid for the presidency in 2008 because of his participation in government-funded activities in Southeast Asia. What's your point?

So Keith, if I understand your point, you think that a former government employee has to:

1. Never talk about cool stuff he/she may have done while working for the government.
2. Break all connections with people outside the government that were formed while working for the government.
3. Drop any online identity formed while working for the government.

Cripes! Its hard enough to get good, talented people to work for the government!

BTW, what expense is involved in setting up a Twitter account that you're so concerned about? Didn't cost me anything to set up mine. If you're referring to the tweets he sent while employed by NASA, my understanding was that they did relate to his job, and so were appropriate.

Editor's note: He is using the same Twitter page he used as a NASA employee on official business, still uses the NASA logo and official NASA astronaut identification imagery (in violation of agency policy), and does not tell anyone that he is not a NASA astronaut anymore. Deceptive to say the least. If anyone else did this after they left the agency the OIG would be all over them.

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This page contains a single entry by Keith Cowing published on October 11, 2011 1:44 PM.

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