"Ardbeg Distillery is pleased to announce the U.S. Ardbeg Rocket Tour. The tour, which will showcase a life-size rocket, celebrates Ardbeg's participation in a pioneering research project on board the International Space Station. The Ardbeg Rocket Tour will kick off in Chicago on May 3, 2012 and will stop in 22 states in 28 weeks. Tour stops include key U.S. landmarks in states including California, Texas, New York and Florida. An Ardbeg Brand Ambassador will be on board the tour to educate consumers on the experiment, the brand, and where legal, to sample Ardbeg, recently rated by The Whisky Bible as the "Best Single Malt Scotch - 10 Years and Under."
Keith's note: Obvious jokes not withstanding [Larger view], this is an interesting commercial use of the ISS - if somewhat unconventional - one that has attracted actual private investment (from a high-quality, high-visibility, world-class manufacturer) at a time when NASA's scorecard is rather lacking in this regard. Imagine this: an actual biotech process that is being investigated in the unqiue environment of space with significant commercial backing and promotion. Of course, the NASA ISS National Lab and CASIS folks seem to be totally uninterested in how real commercial space activities happen. A preview of things to come, I am afraid.
Oh yes: when I first posted this photoshopped image that I made a few weeks ago people within NASA thought it was real and started to try and figure out how it happend. Oops.