New NASA App With No NASA Branding

NASA Rolls Out New App to Increase Space Based Knowledge
“What: NASA plans to launch its new Space 365 App this Friday at the U.S. Space & Rocket Center. Space 365 offers quick access to NASA events and quirky trivia facts that happened each day of the year. More than 4,000 NASA events are contained in the database. If you want to follow the latest on the Mars Curiosity Rover, check out a special date in history, or simply love trivia, you’ll want to discover more about NASA’s newest app. For the rollout event, we’ll have a big screen and a demonstration area for you to check out this cutting-edge app, developed at NASA’s Marshall Space Flight Center in Huntsville.”
Keith’s note: Is this an official NASA application? The reason I ask is that there is no NASA logo anywhere – not on the app page, in the iTunes store, or within the app itself. The only contact you are offered is someone named “Dr. Steve”. The only way I’d know his last name is this press release. There is no obvious way in this app to reach NASA.gov. Why is NASA putting an official application out without any discernible NASA branding? When I type in “Mars Curiosity” the most recent event I get is an event on 26 Nov 2011 – yet the default home page has a picture of John Grunsfeld on the Colbert Report last night. NASA has been sending out multiple releases about Curiosity – why doesn’t this app know about them? Indeed, what is the point of this app again?
According to the iTunes page for this app the languages supported are “English, German, Northern Sami, Spanish”. For a U.S. audience, English and Spanish make sense. German – not so much. But Northern Sami? This language is only spoken in the northern portions of Norway, Sweden and Finland. One would think you’d try for French, Chinese or Russian before you thought about Northern Sami.