NASA is Still A Potent (If Underutilized) Brand

Keith's note: ExxonMobil TV commercial about Shiva Hafezi, a young woman (now an engineer) who was motivated as a student to strive for excellence by a chemistry teacher who had once worked at "NASA". The use of "NASA" seems to be the ultimate qualifier of - and compliment for her teacher's qualifications. The NASA brand, however inconsistently and inefficently used by NASA, still has some clear value and meaning to the public. If only NASA were truly willing and capable of using that brand identity to its fullest. Shiva Hafezi is on Facebook

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This page contains a single entry by Keith Cowing published on November 10, 2012 12:19 PM.

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