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How Twitter Changed the Way NASA Communicates

By Marc Boucher
NASA Watch
June 11, 2013
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How Twitter Changed NASA Communications, Mediabistro
At Mediabistro’s AllTwitter Marketing Conference, NASA’s social media manager said that Twitter has created a once-in-a-lifetime change in the way the space agency communicates with the world.
Marc’s note: I remember attending the Participatory Exploration Summit at NASA Ames in 2007 where Biz Stone introduced Twitter to the audience. Ironically the conference was using now-defunct Jaiku for social participation. But afterwards Twitter began to catch on, including at NASA. NASA now has million of followers. SpaceRef and NASA Watch have grown to over 125,000+ followers for our Twitter accounts.

SpaceRef co-founder, entrepreneur, writer, podcaster, nature lover and deep thinker.