Creating A Pervasive Space Meme

Astro Mad Men: NASA's 1960s Campaign to Win America's Heart, The Atlantic

"In some ways, NASA's tentacular publicity efforts are unique to the NASA -- and to the world -- of 2013. All the truisms that the Internet has brought to the worlds of advertising and publicity -- direct user engagement! authenticity! -- have found their way, inevitably, to the space agency. NASA's contract with Life ended in 1970, 11 years after it had begun. It lives on, though, in some sense, in every story we tell ourselves about space and humans' place in it. It lives on in every tweet and Tumblr post and Facebook update and email blast, in every attempt to capture and then maintain our attention and our love. It lives on in the fact that, when we talk, still, with wonder about humans' success in putting a man on the moon, we're less inspired by the moon itself, and much more inspired by the man."

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This page contains a single entry by Keith Cowing published on August 7, 2013 7:55 PM.

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