NASA Gets Kudos for Social Media It Still Can't Coordinate
.@DavidWeaver virtually the @NASA social media apparatus totally ignored the #WhatIsNASAFor effort because who cares.
— NASA Watch (@NASAWatch) February 14, 2014
#WhatIsNASAFor and the Defending NASA, earlier post
“@NASA tweeting resulted in 17,597,370 impacts. @NASASocial produced 7,627,023. @NASAWatch produced 5,296,071 and @SpaceRef produced 1,632,662.”
Keith’s note: I am not certain what David Weaver is crowing about. The agency used its main Twitter accounts @NASA and @NASASocial for the #WhatIsNASAFor effort a few times. That’s it. None of the agency’s field centers, major mission Twitter accounts, etc. bothered to participate – even though they were made aware that participation was encouraged. As such, it is somewhat embarassing that @NASAWatch and @SpaceRef – run by one person in their basement – were able to generate Twitter impacts on a par with the largest space agency on the planet – the same agency that loves to brag about its unrivaled social media prowess. In this instance NASA decided (by default) to sit the whole effort out because it could not figure out how to use the resources. They could have easily generated hundreds of millions of Twitter impressions. But they didn’t. As they say on Twitter #FAIL.
One significant problem NASA has had for many years is the proliferation with so much disorganized stuff all over the iternet that a large portion of the public has no idea what tolook for, what is current, what is fifty years old, what is accurate, what is important.
I know NASA PAO has recruited a bunch of volunteers who post all kinds of things via email, Facebook, Twitter,……it is not bad enough that I get the same email multiple times a day from NASA centers and headquarters telling me to look on Google to see what is new. But others are sending me a variety, some repetitive, some ‘echos’ of NASA emails.
If they appear repetitive I tune it out.
If it appears the messages have nothing to do with space or NASA, and many don’t, I tune it out.
I don’t need to reminded that if I am looking for information I should look on the internet;
I have NASAWatch and a half dozen other webpages or blogs that keep me up to date.
NASA putting out reminders of no particular information content is not helpful.
I don’t think NASA needs more volume. There is more than enough quantity.
NASA needs to strategize its message(s) and make sure it is strategically communicated, otherwise all those tweets are just so much noise.