Looks Like NASA HQ PAO Learns Social Media Lessons Fast

The 5 best real-time marketing moments of the Oscars, Digiday
“3. NASA’s real-life gravity tweets “Gravity” was awarded a handful of Oscars, and no brand was a bigger cheerleader than NASA. The space agency spent the night cleverly tweeting out real facts and cool images relating to gravity using the hashtag #RealGravity — totally on-brand for NASA. The tweets generated a good amount of engagement, like this tweet which got more than 8,100 retweets and more than 3,900 favorites.”
NASA Uses Gravity Oscar Wins for Promo Opp, Media Bistro
“While the film didn’t win Best Picture, it did score seven statues–andNASA took the opportunity to show us once again why it rules social. The team clearly predicted at least one win for Cuaron’s space odyssey, using the hashtag #RealGravity to remind the public once again that it does some pretty cool stuff out there in space with another set of impressive images.”
NASA releases ‘Gravity’-inspired photo set ahead of the Oscars , Marketing Gum
“Just in time for the Academy Awards, NASA’s Goddard Space Flight Center has released a new photo set inspired by Gravity. The movie makes heavy use of computer-generated imagery, but NASA’s photos show space as it really looks to the astronauts lucky enough to leave the earth’s orbit. Using photos taken over the last several years, “NASA’s Real-Life Images from Space” showcases astronauts, space shuttles, and some jaw-dropping views of earth. It should…”
Forget the Oscar-winning film – Nasa’s real-life Gravity images of Earth, shuttles and astronauts will take your breath away, Computer Magazine
“Nasa has just outdone Hollywood by releasing these mind-blowing real life ‘Gravity’ images revealing incredible scenes of Earth, astronauts and space shuttles.”
The 2014 Oscars Social Media Highlights, Business2community
“- Social media favors Gravity. With the film picking up a good tally of awards especially for its cinematography which is literally out of this world.
– To help out, Nasa joined in with #Gravity to share a selection of #RealGravity images taken from Space that are simply breathtaking, such as this one below.”
NASA’s Real ‘Gravity’ Photos Will Blow You Away, Mashable
“NASA sure knows how to capture the endless beauty of real space. And on Sunday, the space agency decided to connect some of that epic reality with one of the films nominated for this year’s Academy Awards. Hours before the ceremony, NASA tweeted out a couple of its #RealGravity images from life in space, as a way of helping the public connect its real work with the fictional images portrayed in the Oscar-nominated film, Gravity.”