"Space Florida's objective for the space tourism marketing appropriation is to define and develop the scope of space tourism throughout the state of Florida. Breaking the plan into three phases will allow us to address the different needs and goals of the aerospace industry. Each stage of this plan includes specific tactics with messaging relevant to the targeted demographic, as well as built in opportunities to measure reach, effectiveness and the return on investment of each individual tactic."
Keith's note: Looks like they want to do "train wraps" in Chicago, kiosks in New York City's financial district, Denver Airport ... They are ambitious - and they do have a viable precedent for attracting business to Florida: Ron Jon Surf Shop billboards up and down the east coast.