Space Florida's Space Tourism Marketing Plan
Space Florida Space February 3 FY 2014 Tourism Report DEO Deliverables, Space Florida
“Space Florida’s objective for the space tourism marketing appropriation is to define and develop the scope of space tourism throughout the state of Florida. Breaking the plan into three phases will allow us to address the different needs and goals of the aerospace industry. Each stage of this plan includes specific tactics with messaging relevant to the targeted demographic, as well as built in opportunities to measure reach, effectiveness and the return on investment of each individual tactic.”
Keith’s note: Looks like they want to do “train wraps” in Chicago, kiosks in New York City’s financial district, Denver Airport … They are ambitious – and they do have a viable precedent for attracting business to Florida: Ron Jon Surf Shop billboards up and down the east coast.
Come on down and see what we used to do!
I guess the economy is better than the experts say, at $250K/seat I assume SF has some market analysis that supports spending the Florida Taxpayers money on this effort.