Marketing the Moon: How NASA Sold Space to Earth, Brain Pickings
"One year after the surprise launch of Sputnik, the National Aeronautics and Space Administration (NASA) was founded. The U.S. space program was determined to be markedly different from the Soviets -- it would be an "open program" in which facts and data would flow freely between the agency and the public using an extensive public relations program, explain authors David Meerman Scott and Richard Jurek in Marketing the Moon: The Selling of the Apollo Lunar Program (public library). It was a radical proposition: NASA, not the military, would release information and information would be released before, not after, a mission -- an antithesis to the typical military strategy of confidentially. Tragedy would be reported alongside success."