What NASA Used To Do - Well

Marketing the Moon: How NASA Sold Space to Earth, Brain Pickings

"One year after the surprise launch of Sputnik, the National Aeronautics and Space Administration (NASA) was founded. The U.S. space program was determined to be markedly different from the Soviets -- it would be an "open program" in which facts and data would flow freely between the agency and the public using an extensive public relations program, explain authors David Meerman Scott and Richard Jurek in Marketing the Moon: The Selling of the Apollo Lunar Program (public library). It was a radical proposition: NASA, not the military, would release information and information would be released before, not after, a mission -- an antithesis to the typical military strategy of confidentially. Tragedy would be reported alongside success."

  • submit to reddit


Loading




Join our mailing list




Monthly Archives

About this Entry

This page contains a single entry by Keith Cowing published on March 18, 2014 12:06 PM.

Free NRO Telescopes Will Cost NASA More was the previous entry in this blog.

Formulating Space Policy While Looking Through A Straw is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.