Are You Ready For Liftoff?, Forbes
"Once the ISEE-3 campaign was launched and promoted by Sky Corp and Space Ref Interactive, 2,238 supporters weighed in, raising $160, 000, $35,000 more than the project's goal. The project went from the improbable to the practical, and this is the transition on the forefront of every entrepreneurs mind. How can you do the same? ... Is this the path for you and your company? It could well be if you can meet the market with the thrust of the ISEE-3 campaign. If you can, your charity, reward or equity funding has a good chance of achieving liftoff."