ULA and SpaceX Are Trash Talking Again

ULA ready to compete against Elon Musk's space startup, CEO says, Washington Post

"Still, [ULA Chief Executive Tory Bruno] also said that ULA is far more reliable in launching on schedule than SpaceX. When asked if he thought it was risky to rely on SpaceX he said, "I do." "We have a perfect mission success record and our schedule certainty is also substantial," he said. "Launching on time is huge." SpaceX took exception to Bruno's comments. "The Air Force and the taxpayers deserve more from ULA and its latest CEO, whose remarks are purposely misleading, but not unexpected," SpaceX spokesman John Taylor said in a statement. "In anticipation of having to face real competition for the first time, ULA is distorting the facts in an effort to hide its own shortcomings. This is merely the latest example that ULA is realizing that its long-held monopoly is coming to an end."

Keith's note: Then there's this gem: "Bruno said that since ULA's inception, the company "has cut the price of launch in half, and I'm going to cut it in half again." While he declined to provide specific numbers, he vowed to "be competitive with SpaceX's prices."

Hmmm ... with reusable stages SpaceX may do this too - making their cost even harder to beat. At some point Bruno will not be able to turn a profit if he's focused only on cutting prices to chase SpaceX down this path.

Marc's note: Looking at the commercial launch market the last four years, ULA has had 2 launches, both last year for WorldView 3 and NASA's EFT-1. SpaceX on the other hand has had 11 launches and this is before the coming increase in cadence. (All data from the FAA)

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This page contains a single entry by Keith Cowing published on March 3, 2015 9:17 AM.

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