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Odd Pluto Social Media Policy at SwRI

By Keith Cowing
NASA Watch
July 27, 2015
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Odd Pluto Social Media Policy at SwRI

Keith’s note: The use of social media during the recent Pluto encounter has been widely hailed. That said, Southwest Research Institute Public affairs continues with its slightly strange media policy – in this case by blocking @NASAWatch from following @NewHorizons2015 on Twitter. Despite the recent “personal” label on this Twitter account, this account is used by a SWRI employee for NASA-funded work-related news and has been mentioned in official SWRI, JHUAPL, and NASA communications for years. You’d think that SWRI would want the biggest audience available – and a retweet by @NASAWatch could add 59,000 Twitter impressions. With all this bragging (justifiably) by NASA PAO about their social media prowess, this effort by SWRI is odd to say the least. I asked SWRI about this several times and they have declined to respond.

NASA Watch founder, Explorers Club Fellow, ex-NASA, Away Teams, Journalist, Space & Astrobiology, Lapsed climber.

2 responses to “Odd Pluto Social Media Policy at SwRI”

  1. Tannia Ling says:
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    According to the Twitter profile @NewHorizons2015 is ” Alan Stern’s Private New Horizons Twitter Feed”. Maybe, just maybe he doesn’t like NASA Watch or Keith? It does happen, you know 😉

    • kcowing says:
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      Stern has that position at SWRI only because a huge sum of taxpayer funding has been given to his organization. To specifically single out a media outlet and deny them the access that all other media are afforded is unprofessional in the extreme. The @NewHorizons2015 Twitter account is regularly referenced by SWRI, NASA, JHUAPL and other New Horizons mission participants in official media releases and on official websites.