Odd Pluto Social Media Policy at SwRI

Keith's note: The use of social media during the recent Pluto encounter has been widely hailed. That said, Southwest Research Institute Public affairs continues with its slightly strange media policy - in this case by blocking @NASAWatch from following @NewHorizons2015 on Twitter. Despite the recent "personal" label on this Twitter account, this account is used by a SWRI employee for NASA-funded work-related news and has been mentioned in official SWRI, JHUAPL, and NASA communications for years. You'd think that SWRI would want the biggest audience available - and a retweet by @NASAWatch could add 59,000 Twitter impressions. With all this bragging (justifiably) by NASA PAO about their social media prowess, this effort by SWRI is odd to say the least. I asked SWRI about this several times and they have declined to respond.

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This page contains a single entry by Keith Cowing published on July 27, 2015 10:00 AM.

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