The Martian message, Eric Sterner, Space Review
"Surely, several interests want to capitalize on the melding of film and speculative reality. Damon recently visited the Jet Propulsion Laboratory, where he talked about his role, and NASA's website proudly uses the opportunity to explain the real NASA-developed technologies portrayed in the movie. It can only do a space advocate's heart good when Hollywood seems to discover the same sense of excitement in space that we see and experience every day. Sadly, if the space community seeks to turn The Martian into a commercial for sending people to Mars, we will fail miserably. The 2000 movie Castaway was nominated for multiple awards, including an Academy Award for Tom Hanks. It did not increase public support for sending people to deserted islands. Neither will The Martian bring them closer to Mars."
Space Advocacy By Space Advocates Is A Failure, earlier post
"... when several space-themed movie blockbusters really get the public's attention the same space advocates whine when America doesn't rush to embrace their own peculiar space exploration notions and blame the movie's scripts for not being in precise tune with the niche views of the true space believers. ... If all anyone in the space advocacy community can think of doing involves adoring lame PR Mars mission stunts and grabbing the coat tails of sci fi flicks in hope of sniffing the fumes of the film's success, then I fear there is very little of true substance for space advocates to actually be advocating."
Keith's note: Its great that NASA is involved with "The Martian" - as it has been with other movies. To say that there are no potential synergies would be totally incorrect. But for space advocates to expect some detectible shift in space policy as the result of a space movie is naive. I heard all of this expectant hoopla from the space world back when the twin (bad) films "Red Planet" and "Mission to Mars" were set to be released. Nothing happened. For all its prescient majesty, "2001: A Space Odyssey" did not result in a plus-up for the FY 1969 NASA budget. As always, Eric Sterner makes excellent points that echo my earlier rants on this topic. Yet what Eric writes (as with what I rant) will only be read by space advocates. And space advocates are notoriously adept at inbred choir practice inside their own special echo chamber.
Trust me, I would so very, very much like to be proven wrong.