"A major mission for us here at CASIS is to find unique and innovative ways to bring notoriety to the ISS National Laboratory and the research that is being conducted on our orbiting laboratory," said CASIS Director of Operations and Educational Opportunities Ken Shields. It's also part of a secret mission that might help us get a Rocket and Groot of our very own. "The reward for us [is that] we'll actually have two characters go into space," said Mitch Dane, director of custom publishing. Then he joked, "With a little luck, there'll be a little cosmic radiation going on, they'll come back alive."
"Director James Gunn, whose "Guardians of the Galaxy" grossed $773 million worldwide in 2014, was awed by the decision. "So cool. NASA Oasis has paired with Marvel and is using Rocket & Groot as an official emblem for the mission to Mars," Mr. Gunn wrote."
A Closer Look At The CASIS "Space Is In It" Endorsement, earlier post
"On 31 March 2016 NASA International Space Station Director Sam Scimemi sent a letter to Greg Johnson on a number of topics. Scimemi said: "We would advise caution in the lending of the ISS National Lab brand (via your "Space is in it" certification) too freely; care must be taken to that research performed on the ISS has actually influenced product development in advance of awarding the certification. Failure to do so weakens the brand and may lend an air of being nonserious in our mutual quest to fully utilize the ISS as a national lab."
Keith's note: CASIS issues a press release that mentions that Marvel comic book/movie characters at ComicCon are now ISS mascots or something. Alas NASA is there too - as @NASASocial - at the Marvel booth - and neither @NASASocial or @ISS_CASIS mention one another's presence. Apparently CASIS thinks that Groot, a giant
rock tree man thing, and a foul-mouthed raccoon are better poised to explain ISS science than ISS scientists. So - the movie director whose characters are being featured refers to "CASIS" as "OASIS" and doesn't seem to know that this is all about the International Space Station - referring instead to "the mission to Mars".
Meanwhile NASA makes no mention of this news and NASA is never mentioned in the CASIS press release. Yet news stories say that NASA is behind all of this. NASA only gets the credit from third parties - and when they get mention it is factually mangled. Nice job CASIS.
So cool. NASA Oasis has paired with Marvel and is using Rocket & Groot as an official emblem for the mission to Mars pic.twitter.com/0ox5vnMEFS— James Gunn (@JamesGunn) July 22, 2016
Oddly enough NASA posted a picture of astronaut @astro_kjell at the Marvel booth at ComicCom. Marvel is the same company that is sponsoring the whole Groot/Raccoon logo thing with CASIS - and yet CASIS makes no mention of NASA's presence at the same event - at their co-sponsor's booth. CASIS whines and complains that NASA is not giving them enough quality time and then they go off and mount an uncoordinated PR stunt like this without asking NASA? NASA has already expressed concern that CASIS has marketing practices that are misleading. Can we get any more dysfunctional CASIS?