NASA's Pervasive Brand Recognition
Keith’s note: I try and go out for a 4-5 mile walk daily in the early afternoon. Today it was cooler and windier than it was earlier this week so I grabbed a dark, long sleeve t-shirt at random. At one point three young boys – perhaps 8-9 years old approached me. I was talking on the phone so I was not really looking at them. Just as they passed me I heard one of them yell “NASA!!”. How strange. After a second I realized that they had seen the small 1.5 inch diameter NASA logo on my t-shirt. I turned around and gave them a thumbs up – and one of the boys responded. You may recall that I posted a picture on Monday of a man holding his young son. I had spotted the telltale aft end of a Space Shuttle in the boy’s hand from a distance. I learned from his Dad that he had just seen his first space shuttle at the Udvar Hazy facility a few miles away near Dulles airport. Both of these encounters happened within 20 feet of each other at the corner of Center Harbor Road and Wiehle Avenue in Reston, VA, a very short distance from Buzz Aldrin Elementary School, at almost the exact same time of day.
Coincidence – or proof of NASA’s pervasive brand recognition? Or is Buzz hiding in the bushes whispering things to people walking by?
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For all the flak NASA took from the Cool Kids when they went back to the Meatball, that logo has terrific recognition.
Perhaps the Worm could have developed that in time, but it was dropped too soon, associated with [personal attack deleted] (in my mind at least), and probably had other extraneous negatives glued to it. (Including being nicknamed the Worm.)
Henceforth and forever, let no one besmirch the Power of the Meatball!
Being fairly close to the Space Coast I have a half-dozen or so shirts with various NASA logos on them. I get the same reaction often, though in my part of Florida it’s not from kids 🙂
Well, it can’t have been Buzz…he’s touring Australia at the moment 🙂
FWIW, I recently spotted a car driving around Sydney with “NASA” plates. A pervasive brand, as you say.