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NASA's Pervasive Brand Recognition

By Keith Cowing
NASA Watch
November 4, 2016
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NASA's Pervasive Brand Recognition

Keith’s note: I try and go out for a 4-5 mile walk daily in the early afternoon. Today it was cooler and windier than it was earlier this week so I grabbed a dark, long sleeve t-shirt at random. At one point three young boys – perhaps 8-9 years old approached me. I was talking on the phone so I was not really looking at them. Just as they passed me I heard one of them yell “NASA!!”. How strange. After a second I realized that they had seen the small 1.5 inch diameter NASA logo on my t-shirt. I turned around and gave them a thumbs up – and one of the boys responded. You may recall that I posted a picture on Monday of a man holding his young son. I had spotted the telltale aft end of a Space Shuttle in the boy’s hand from a distance. I learned from his Dad that he had just seen his first space shuttle at the Udvar Hazy facility a few miles away near Dulles airport. Both of these encounters happened within 20 feet of each other at the corner of Center Harbor Road and Wiehle Avenue in Reston, VA, a very short distance from Buzz Aldrin Elementary School, at almost the exact same time of day.
Coincidence – or proof of NASA’s pervasive brand recognition? Or is Buzz hiding in the bushes whispering things to people walking by?

NASA Watch founder, Explorers Club Fellow, ex-NASA, Away Teams, Journalist, Space & Astrobiology, Lapsed climber.

3 responses to “NASA's Pervasive Brand Recognition”

  1. Michael Spencer says:
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    Being fairly close to the Space Coast I have a half-dozen or so shirts with various NASA logos on them. I get the same reaction often, though in my part of Florida it’s not from kids 🙂

  2. Tim Blaxland says:
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    Well, it can’t have been Buzz…he’s touring Australia at the moment 🙂

    FWIW, I recently spotted a car driving around Sydney with “NASA” plates. A pervasive brand, as you say.