World View Will Fly a Chicken Sandwich to Almost-Space

World View Announces First -Ever Multi-Day Stratollite Mission, World View

"In need of a spaceflight partner to literally launch KFC's new flagship spicy Zinger chicken sandwich to space in an entirely new and different way, KFC and creative agency Wieden+Kennedy approached World View about participating in a historic flight to the edge of space. Intrigued by the idea, World View saw this as a great opportunity to publicly demonstrate the Stratollite's capabilities to a mass public audience, while simultaneously financing a portion of the vehicle's development program. Thus, the World View and KFC partnership was born, aiming to usher in a new era of stratospheric discovery and chicken sandwich space exploration."

Keith's note: Really - the only partner they could find for this "historic flight" was KFC - and the only payload they could fly to almost-space is a chicken sandwich? I'm not so sure if the promise of commercial space is what everyone says it is going to be if this is what passes as ground breaking use of otherwise promising hardware. Remember that pizza that Pizza Hut delivered to ISS in 2001? Of course you don't. (Pizza Hut is owned by Yum! Brands Inc. the same people who own KFC, by the way). Then again, if KFC uses its its global marketing prowess then a lot of people may know that there is a chicken sandwich almost in outer space. Will that translate into ticket sales for World View?

Now ... if they had a competition wherein students from around the world created artwork or did something else that did not focus only on cold fast food on a balloon - something that was then flown with an education and outreach program weaved into the marketing - then maybe this could have been a memorable moment. No word yet as to whether the sandwich (530 calories, 1,330 mg of sodium, 26 g of fat) will even be edible when it returns from 4 days in almost-space.

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This page contains a single entry by Keith Cowing published on June 13, 2017 9:47 AM.

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