CASIS Has A New Patch: May The Farce Be With You

Lucasfilm Creates Mission Patch Representing International Space Station U.S. National Laboratory Research, CASIS

"The Center for the Advancement of Science in Space (CASIS) today announced the unveiling of its latest mission patch, designed by Lucasfilm, featuring characters and space ships from the Star Wars franchise. The mission patch represents all payloads intended for the International Space Station (ISS) U.S. National Laboratory in calendar year 2017. CASIS is the organization that oversees research on the ISS U.S. National Laboratory benefitting life on Earth."

Keith's note: Nowhere in this press release does CASIS mention "NASA". Yet NASA pays 99.97% of CASIS' budget - year after year. Its almost as if CASIS wants you to think that they built and now operate the space station - not NASA. As to their latest logo, I totally understand the interest in wanting to reach a broader audience. But CASIS seems to be obsessed with things like this - almost as much as they avoid mentioning NASA.

First there was their strange fascination with co-branding golf research on the ISS - research that never actually happened with the exception of some golf clubs that claimed to be " inspired" by space research. Then there was getting actor Seth Green to design a logo. Then they made "Groot" from "Guardians of the Galaxy" a mascot in another logo. Now there's a "Star Wars" logo. CASIS never answers my questions on things like this. So I file FOIA requests. I have a lot of stuff received via FOIA that I have been analyzing and hope to publish soon.

In a nutshell CASIS just makes this stuff up as they go. They have no strategic plan and have virtually no means of collecting and analyzing metrics from things such as these Sci Fi mission patches. If CASIS cannot determine if these things have a real value (one that can be expressed in numbers) then why does CASIS continue to do these things? How many Twitter impressions and social media mentions have these logos created? How many people first learned of the ISS as a result of these logos? How many business partners came to CASIS as a result of these logos? How much employee time has CASIS put into the development and use of these logos?

Again, its great when CASIS, who only has money because NASA pays 99.97% of their budget, tries to reach out to new audiences. But when they have no way to determine if an approach even works, you have to wonder if they truly understand how any of their NASA-funded efforts have actually, tangible,concrete results that represent a worthy return on investment for taxpayer dollars.

Below is just a small sample of all of the missteps that CASIS has made. More soon.

A Closer Look At The CASIS "Space Is In It" Endorsement, earlier post

"Oddly, if you look at SPACE IS IN IT, CASIS APPROVED - Trademark Details you'll see that the trademark is classified as being "International Class 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees." Sounds like a perfect category for golf-related stuff."

CASIS Announces Significant ISS News But Forgets To Mention NASA, earlier post

"Very cool news which demonstrates the true potential for the ISS to host cutting edge research with the potential for real benefits back on Earth. Oddly, "NASA" is mentioned nowhere in this press release - you know, the agency that built and operates the ISS - and provides 99.99% of CASIS' income. You have to wonder if the PR people at CASIS even bother to think about how to best inform the public of what they are doing."

CASIS and NASA Ignore Each Other at #ComicCon2016 Over A Raccoon and Groot, earlier post

"CASIS issues a press release that mentions that Marvel comic book/movie characters at ComicCon are now ISS mascots or something. Alas NASA is there too - as @NASASocial - at the Marvel booth - and neither @NASASocial or @ISS_CASIS mention one another's presence. Apparently CASIS thinks that Groot, a giant tree man thing, and a foul-mouthed raccoon are better poised to explain ISS science than ISS scientists. So - the movie director whose characters are being featured refers to "CASIS" as "OASIS" and doesn't seem to know that this is all about the International Space Station - referring instead to "the mission to Mars". Meanwhile NASA makes no mention of this news and NASA is never mentioned in the CASIS press release. Yet news stories say that NASA is behind all of this. NASA only gets the credit from third parties - and when they get mention it is factually mangled. Nice job CASIS."

CASIS Recycles NASA Hype In Its Quarterly Reports To NASA, earlier post

"Oh yes: the CASIS website visitor target for FY 2017 is 129,000. That's pathetically small. NASA.gov blasts that out every second. Indeed, the website you are reading does that traffic in a matter of days. CASIS also seeks to have 114,000 Twitter followers by the end of FY 2017 [Update as of 6 Sep 2017 @iss_casis account has 114,000 followers].
. By comparison @NASAWatch and @spaceRef have more than 110,000 followers. Other space websites have many more followers. Indeed @NASA has nearly 25,000,000 followers. At yesterday's ISS R&D Conference (sponsored by CASIS) everyone was moaning about how the public does not know what the ISS is doing. With such a tiny web presence CASIS is certainly not doing much to alleviate this situation."

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This page contains a single entry by Keith Cowing published on September 6, 2017 7:56 PM.

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