Yet Another NASA HQ Reorganization For The Exploration Thing

Steve Clarke Named Deputy Associate Administrator for Exploration at NASA’s Science Mission Directorate
“Effective immediately, Steve Clarke is SMD’s Deputy Associate Administrator for Exploration. He will serve as the agency’s interface between the NASA mission directorates, the scientific community, and other external stakeholders in developing a strategy to enable an integrated approach for robotic and human exploration within NASA’s Exploration Campaign. Clarke returns to NASA after serving as a senior policy analyst with the Office of Science and Technology Policy in the Executive Office of the President, where he was responsible for a number of important initiatives.”
Keith’s note: One would assume the HEOMD would add a similar position to interact with SMD. Interesting how NASA says it needs to developing a strategy to enable an “integrated approach for robotic and human exploration within NASA’s Exploration Campaign”. Usually (in the real world) when you use capitalization it is for a formal name i.e. “Exploration Campaign”. Is that a formal name, or, as is usually the case with NASA grammar, is the use of uppercase letters meant to tell you it is important to NASA? it is also a little odd that they need an “integrated approach” since NASA already has one, so why does it need to develop another one? Or does the whole “America First National Space Strategy” (they also used upper case letters) mean that NASA needs a do-over?
NASA Releases Plan Outlining Next Steps in the Journey to Mars, earlier post