NASA Is Talking About Advertising In Space - Again

Why NASA's next rockets might say Budweiser on the side, Washington Post

"NASA has steadfastly stayed away from endorsing any particular product or company -- even going so far as to call the M&Ms astronauts gobble in space "candy-coated chocolates" out of fear of appearing to favor one brand of candy. But during a recent meeting of a NASA advisory council made up of outside experts who provide guidance to the agency, Bridenstine announced he was setting up a committee to examine what he called the "provocative questions" of turning its rockets into corporate billboards the way advertisements decorate NASCAR race cars. "Is it possible for NASA to offset some of its costs by selling the naming rights to its spacecraft, or the naming rights to its rockets?" Bridenstine said. "I'm telling you there is interest in that right now. The question is: Is it possible? The answer is: I don't know, but we want somebody to give us advice on whether it is."

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This page contains a single entry by Keith Cowing published on September 11, 2018 11:58 AM.

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