One Major Road Block To Bridenstine's Advertising Ideas

Why NASA Needs a New Logo, Space.com

"The logo looks more vintage than victorious, according to the designers I interviewed. (Disclosure: None of the designers I spoke to works for, or has worked with, NASA. They are all experts, however, regarding branding campaigns for major public or private organizations.) The logo is an anachronism. A new logo should appeal to the entire nation, since NASA works with scientists and engineers throughout the United States and is funded by American taxpayers. It should show us where the agency intends to go, with our flag planted not in conquest but in camaraderie, with satellites among the stars and our spaceships as vessels of peace and goodwill."

http://images.spaceref.com/news/2017/IMG_5388.m.jpgUnderstanding NASA's Global Reach, earlier post

"You would think that NASA would want to capitalize on such a potent branding strength. To be certain, they try. Due to Federal regulations the NASA logo cannot be used for commercial purposes or to imply any endorsement without formal approval by NASA. While this limits its use to some extent NASA is able to control its brand - something that is very important. But the one thing that you would think that NASA should be able to do i.e. use that logo in overt advertising and promotion, is banned by Federal law. Congress seems to think that NASA promotes itself too much. Yet they simultaneously chide NASA for not explaining itself better."

Keith's note: This Space.com article by Michael D. Shaw needed more research. NASA had a logo. Then they got a new one. Then they used the old one again. Impact? It's silly to try and get yet another logo for improved advertising and PR purposes when NASA is overtly prohibited by law from advertising. After more than 20 years of re-use, the NASA meatball logo is one of the most recognizable brands in the world. NASA's problems have nothing to do with brand visibility. It has that. Rather, NASA needs to find a way to get its mojo back again. Playing with logos will not accomplish that.

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This page contains a single entry by Keith Cowing published on September 20, 2018 11:50 AM.

Apparently The Force Is Not With The Space Force was the previous entry in this blog.

Another Overtly Political Campaign Visit At JSC is the next entry in this blog.

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