Progress Made In Making NASA's Internet Presence Leaner

The Science of Social Media Strategy, Thomas Zurbuchen, NASA

"With this rapidly evolving platform, informed strategy is key. During a recent review, we took a look at all of the social media accounts associated with NASA's Science Mission Directorate. We found that there are around 300 accounts across 8 platforms (Facebook, Flickr, Instagram, LinkedIn, Pinterest, Tumblr, Twitter and YouTube). Although well-intended in all cases, our initial "more is better" strategy did not always work in all cases as we hoped. For example, a significant number of these accounts were inactive for time-periods over years, and others were highly duplicative and confusing at times, with respect to focus and content, resulting in the fact that many great posts were not seen by large audiences. Because of this and to improve the reach and impact of our social media efforts, we are working on a strategic social media plan that will consolidate these existing profiles across the 8 platforms. This consolidation does not mean that information will no longer be shared. In fact, the goal is to share the same information under more thematic and broader account handles that have larger audiences. Based on our deeper understanding of social media gained during the past years, we believe that this more focused and aligned effort will result in higher followership for these accounts and broader engagement, especially around missions or research efforts that might not normally get public attention."

NASA Internal Memo: Website Modernization and Enhanced Security Protocols (PDF), earlier post

"Currently there are an estimated 3,000 public-facing NASA Web sites, yet the top 10 sites receive 80 percent of all Web traffic. Additionally, some NASA partners operate Web sites on our behalf outside of the Agency, creating redundancy and accumulating unnecessary costs. Not only does this duplication of information cause confusion, each Wen site provides potential access for a cyber-attack on NASA's assets. The shutdown earlier this year gave us a clear view of the cyber vulnerabilities inherent in operating thousands of Web sites. We need to take steps to protect our resources in a hostile cyber landscap, examine our digital footprint, reduce costs, and maximize the effectiveness of communications efforts. In addition to security risk, multiple sites dilute our effectiveness in communicating key messages about our missions."

NASA Can't Figure Out What Astrobiology Is - Or Who Does It, earlier post

"Oh yes the NASA Mars 2020 website has two different addresses: https://mars.jpl.nasa.gov/mars2020/ and https://mars.nasa.gov/mars2020/. Then there is another Mars 2020 webpage at NASA HQ which does not point to either of these web links but points to yet another Mars 2020 page at NASA HQ instead."

- Overhauling NASA's Tangled Internet Presence, earlier post
- NASA's Semi-Stealth Astrobiology Mission, earlier post
- Dueling NASA Websites Update, earlier post
- NASA's Astrobiology Programs Ignore One Another, earlier post

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Global MilSatCom, November 5-7, 2019, London, UK






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This page contains a single entry by Keith Cowing published on September 3, 2019 2:18 PM.

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