NASA's Global Branding Reach Is Often Under Appreciated

Keith's note: This is a perfect example of so-called "soft power". This costs NASA virtually - literally - nothing. Having worked with folks in Nepal on things related to this, the mere visibility of the NASA logo and recognition by NASA is enticement enough to generate in-country resources and support. Done properly you can have a global awareness of what NASA is and does and spark interest in other nation's space efforts. And the cases where a country has no space activities, spur their development. One would hope that this becomes part of what NASA includes in its Artemis outreach activities - since the ultimate goal is to go there with other nations.

http://images.spaceref.com/news/2017/ooIMG_5388.m.jpg

Understanding NASA's Global Reach, Earlier post

"A young boy in Chile wearing a NASA t-shirt explains a computer game to Pete Worden from Breakthrough Initiatives. How did he get that t-shirt? Why is he wearing it? ... You would think that NASA would want to capitalize on such a potent branding strength. To be certain, they try. Due to Federal regulations the NASA logo cannot be used for commercial purposes or to imply any endorsement without formal approval by NASA. While this limits its use to some extent NASA is able to control its brand - something that is very important. But the one thing that you would think that NASA should be able to do i.e. use that logo in overt advertising and promotion, is banned by Federal law. Congress seems to think that NASA promotes itself too much. Yet they simultaneously chide NASA for not explaining itself better."

  • submit to reddit


Loading



ICES 2020, July 12-16, 2020 in Lisbon, Portugal






Monthly Archives

About this Entry

This page contains a single entry by Keith Cowing published on October 20, 2019 2:35 PM.

Orbital Fact Checking, FYI NASA Was Dead, And Oh Yes: Space Force was the previous entry in this blog.

International Astronautical Congress Week In Washington, DC is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.