Boeing's 737/Starliner/SLS Problem Strategy: Blame The Media

Boeing Starliner launch on Friday comes at critical time for company amid 737 Max controversy, Washington Post

"A successful launch would be a moment of triumph amid the tumult that has dogged the company the past year and the news this week that it will halt production on its troubled 737 Max airplane in January, a decision that could not only harm Boeing's bottom line but also send shock waves through the economy. And [Jim Chilton] issued an emotional call to arms, both defending the company and its workforce while also pushing back against critics and competitors. The email, a copy of which was obtained by The Post, is part of a broader strategy inside Boeing to fight back aggressively that includes a radio ad playing in Washington touting the flight, saying it "is paving the way for the new age of space exploration." "Let's not allow this inaccurate report or the critical media coverage it's generating to become a distraction," Chilton wrote. "Our Starliner teammates have put their hearts and souls into developing a spacecraft that we can all be proud of, and they need all the support they can get from our broader space and launch team in the countdown to first flight."

- Bridenstine Calls B.S. On Boeing Exploration Upper Stage Claim, earlier post

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This page contains a single entry by Keith Cowing published on December 19, 2019 9:40 AM.

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