Yet Another Example Of The Global Reach Of The NASA Brand

- Bridenstine: "The NASA brand is the most valuable brand America has", earlier post

Keith's note: NASA has done a good job - an increasingly good one - at allowing the logo's use - and not discouraging its use when the its is used in a positive and inspiring context. This is a consumate, textbook example of soft power. One would hope that NASA can continue along this path and that legislation that currently hinders NASA's ability to project its message via advertising and other venues - can be lifted by Congress.

- NASA's Global Branding Reach Is Often Under Appreciated, earlier post
- Understanding NASA's Global Reach, earlier post
- NASA is Still A Potent (If Underutilized) Brand, earlier post
- Using NASA's Logo: Expensive T-Shirts Or Global Soft Power?, earlier post
- NASA's Pervasive Brand Recognition, earlier post
- One Major Road Block To Bridenstine's Advertising Ideas, earlier post

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This page contains a single entry by Keith Cowing published on February 25, 2020 9:40 AM.

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