State Department Tries Its Hand At Space Soft Power On Twitter

Keith's note: Along with the now silenced "Make Space Great Again" political campaign advertisement that was yanked within hours was another space-related PR effort - but the U.S. State Department. The State Department seems to have had a social media campaign of sorts to promote the @SpaceX DEMO2 mission around the world via the #LaunchAmerica hash tag. I guess this is supposed to be soft power except mostly it says "Hey - America did this". Sometimes they put the tweet out in the target country's official language. Often times its only in English. Some times they included videos that are narrated - and captioned - in English such as the one aimed at Colombia (the point being ...?). Curiously, the tweet aimed at Ukraine is captioned in Ukrainian.

In 2018 Ukraine had 41.98 million people. Colombia had 49.65 million. Given their similar size, you'd think that they would both warrant a local translation/captioning of the video. But wait: there are only 35 million Ukrainian speakers worldwide vs 572 million spanish speakers (53 million in the U.S.). 20 counties count Spanish as an official language. You could certainly create many more tailored tweets from U.S. embassies to each of these 20 countries with one video translation and reach many more people than the one-off Ukrainian translation. Just sayin'

NASA's accomplishments have always led the rest of world and continue to be a raw source of immense soft power. Now, if only America knew how to ask everyone else to work with them in a calm, collaborative fashion, and not just wave our flag at them on Twitter. Again, just sayin'

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This page contains a single entry by Keith Cowing published on June 5, 2020 5:48 PM.

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