No College Education Is Required To Lead NASA's Social Media Strategy

Keith's note: Seriously? No educational degree is required to lead an outreach effort for the world's preeminent space agency - one that needs to reach 328 million people domestically and billions internationally? And this uneducated person can earn from $102,663 to $157,709 when the median income in the U.S. is just over $30,000 at a time when unemployment is exploding? Baffling.

The job I had at NASA required that I have a college degree and experience. I would have had great difficulty doing my job without a graduate degree. Was NASA incorrect in asking that I have that degree? To be certain life experience and enthusiasm is vitally important, but I am trying to wrap my head around the notion that NASA is no longer going to require college degrees for jobs that require scientific and engineering knowledge. Our society is already on a road toward collective dumbing down - you can especially see it in how people react to the science behind pandemics. This Administration seems to see actual education as a liability and they put that bias into practice every day.

- Eric Trump's Brother-In-Law Is The New Deputy NASA Chief Of Staff. Seriously., earlier post
- How Jonathan Dimock Auditioned To Be NASA White House Liaison, earlier post

Here's the job description

"Summary
The News and Multimedia Division within the NASA Office of Communications in Washington, DC is seeking a skilled individual to serve as a public affairs specialist in the Digital Communications Branch. The public affairs specialist is responsible for developing digital media strategies, tactics, products and messaging in support of NASA's charter in the 1958 National Aeronautics and Space Act to reach the widest practicable audience.

Responsibilities
- Oversees the development, implementation, execution, and measurement of social media channel strategies, with a focus on content production, community management, social listening and targeted audience growth.
- Establishes and implements a modern community management strategy that positions the agency as responsive and engaged with online audiences.
- Leads the creation of digital media plans and editorial calendars. This includes managing projects requiring agency-wide collaboration with communicators who specialize in audio, eBooks, mobile apps, social media, television, video, AR/VR and web.
- Coordinates with communication staffers, agency subject matter experts other relevant stakeholders to ensure consistent messaging and a timely, coordinated release of digital products.
- Maintains agency-owned accounts according to best practices. This includes creating or updating account profile information and artwork, creating or consolidating accounts, managing follower lists, etc.
- Stays up to date with the latest digital trends, sharing learning with stakeholders and making recommendations for new tactics and tools.
- Supports agency events and programs, including live coverage on digital platforms that may occur outside of standard business hours.
- Duties described above are at the full-performance level. Duties assigned at a lower grade level will be of more limited scope, performed with less independence and limited complexity; duties will be commensurate with the grade of selected employee"

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Von Braun Symposium 2020.
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This page contains a single entry by Keith Cowing published on August 6, 2020 2:04 PM.

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