NASA Can't Figure Out How To Promote Good News About Space

NIH Director Francis Collins and NASA Astronaut Kate Rubins to Keynote Joint Session at ISSRDC

"The 2021 International Space Station Research and Development Conference (ISSRDC) will include a virtual keynote session that will feature two key science figures: National Institutes of Health (NIH) Director Dr. Francis Collins and NASA astronaut Dr. Kate Rubins."

The Smithsonian's Dr. Ellen Stofan and NASA's Dr. Thomas Zurbuchen to Keynote Day 2 Session at ISSRDC

"Dr. Ellen Stofan, under secretary for science and research at the Smithsonian Institution, will join NASA's associate administrator for the Science Mission Directorate, Dr. Thomas Zurbuchen, in a keynote address during the 10th annual International Space Station Research and Development Conference (ISSRDC), August 3-5."

Keith's note: This is a big deal: the Director of the National Institutes of Health, Francis Collins, is a Keynote speaker at the CASIS/ISS National Laboratory ISSRDC (10th Annual International Space Station Research and Development Conference) event next week. NASA has tried to get this level of visibility and recognition from the larger biomedical community for a very, very long time. Well done to ever pulled this off. And the AA for Science Mission Directorate is speaking too - a cross-pollinating event.

With all of these excellent guest speakers, you'd think that HEOMD AA Kathy Lueders and the HEOMD team would be wanting to tell everyone about this. Guess again. There is nothing mentioned on the NASA Space Station or Humans in Space web pages. There is no mention on the NASA Science Mission Directorate home page or the SMD NASA Biological & Physical Sciences page. Nothing is listed on the NASA TV schedule for this event. No NASA media advisories or press releases have been put out.

It is not surprising that NASA HEOMD, SMD, and PAO have dropped the ball on this. They never coordinate when it comes to events that reach cross disciplines - or centers - and they are incapable of envisioning the value of cross-pollinating, cross-disciplinary events like this since this means that people who never talk to each other need to talk to each other so as to share the news. Meanwhile NASA's ISS Program Office and ISS National Lab act as if they are separate organizations. How can NASA expect that people will see a vibrant, multi-disciplinary, cutting edge research effort in space - one that is important enough to make certain that ISS continues to operate throughout the decade - if the agency can't even get the people involved in that program to promote their own good news? Baffling.

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This page contains a single entry by Keith Cowing published on July 22, 2021 2:59 PM.

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