It Takes More Than Logos On T-shirts For NASA To Fully Realize Its Branding Potential

Sometimes it seems that everyone on Earth is wearing a NASA T-shirt, Washington Post

"Go to any college campus, Ulrich said, and there are "kids there with NASA shirts on. You see it on the subway. You see it on the street. It's just proliferating." It sure is. Last year, Ulrich said, the agency received 11,000 merchandising requests from companies that wanted to use the logo on some sort of object. NASA doesn't license the logo, it gives approval and requires that merchandisers follows its guidelines. For example, it can't be used on alcohol, food, cosmetics, tobacco, underwear or technology, and when it is used, it has to be the proper font, color, etc."

- Yet Another Example Of The Global Reach Of The NASA Brand, earlier post

"NASA has done a good job - an increasingly good one - at allowing the logo's use - and not discouraging its use when the its is used in a positive and inspiring context. This is a consumate, textbook example of soft power. One would hope that NASA can continue along this path and that legislation that currently hinders NASA's ability to project its message via advertising and other venues - can be lifted by Congress."

- NASA's Global Branding Reach Is Often Under Appreciated, earlier post

"This is a perfect example of so-called "soft power". This costs NASA virtually - literally - nothing. Having worked with folks in Nepal on things related to this, the mere visibility of the NASA logo and recognition by NASA is enticement enough to generate in-country resources and support. Done properly you can have a global awareness of what NASA is and does and spark interest in other nation's space efforts. And the cases where a country has no space activities, spur their development. One would hope that this becomes part of what NASA includes in its Artemis outreach activities - since the ultimate goal is to go there with other nations."

- OSTP Director Speaks About America's Potential Soft Power, earlier post
- NASA Builds A Global Soft Power Capability And Then Ignores It, earlier post
- Space Apps: NASA Soft Power With An Under Appreciated - Untapped Global Potential, earlier post
- Why Am I Doing This NASA Website Critique Stuff?, earlier post
- Understanding NASA's Global Reach, earlier post
- NASA is Still A Potent (If Underutilized) Brand, earlier post
- Using NASA's Logo: Expensive T-Shirts Or Global Soft Power?, earlier post
- NASA's Pervasive Brand Recognition, earlier post
- One Major Road Block To Bridenstine's Advertising Ideas, earlier post

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This page contains a single entry by Keith Cowing published on January 16, 2022 5:47 PM.

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