News: August 2015 Archives

Keith's note: Released 20 Aug 2015. Lots of NASA logos, hardware, facilities seen by 7,756,789 15,747,636 18,164,860 21,272,171 29,390,085 young viewers so far. Priceless.

NASA just hit a home run in terms of being in front of millions of eyeballs. A tweet was sent to 24,700,000 @OneDirection followers and was subsequently retweeted/favorited 77,000 times. @NASA also sent a tweet to its 11,900,000 followers which was then retweeted/favorited 50,000 times. Since there is likely minor overlap between @OneDirection and @NASA you can safely assume that the reach was additive i.e. more than 36.6 million Twitter followers reached - that's more than the equivalent of 10% of the united States population. Then there's their official One Direction Facebook page (with 38,000,000 likes) which also features the video - more than the combined Twitter reach combined. And so on.

What an opportunity to reach a population demographic that is simply vast in numbers - right? You'd think that space advocacy organizations (who, after all, want the public to share in their fascination with space) would be overjoyed about this and want to make sure that their members know about it - and to use this as an example of the broad appeal of space exploration. Guess again. Is there any mention at the Planetary Society's website or their Twitter @exploreplanets? No. Just pictures of nerds. As for National Space Society, they're sound asleep. And so on. Space advocates are just sleep walking though this whole space advocacy thing. As such they are increasingly irrelevant.

Keith's note: NASA used some rather expensive astronaut time to set up this photo, take it, send it back to Earth, and post it online. This project "NASA, UN Photo Competition Highlights Why Space Matters on Earth" announced by NASA on 16 June 2015. The intent was good. Seriously. But looking at the follow-up and popularity of the #whyspacematters hashtag on Twitter ... well, its not so good. Too bad. This is a most noble and desirable effort and is emblematic of the uses of space utilization with an intentional global impact.

Perhaps NASA PAO, UNOOSA, et al can promote this a little better? (Hint).

Too bad that the Planetary Society, National Space Society, Space Frontier Foundation etc. are not doing more to promote this. But then again ... space advocates really do not do well outside of their self-limiting comfort zones. Nor do they care to do so.

What a perfect opportunity to get outside the usual space advocacy comfort zone. Space advocacy needs to be inclusive, intrinsically expansive, but grounded in sociopolitical reality. Alas, space advocacy is currently exclusive, insular, tone deaf, elitist, and inherently inbred. Yea, like that is how we get nations to expend billions to expand outward into our solar system - using someone else's tax dollars.

Caption: "NASA astronaut Scott Kelly is photographed in the Japanese Experiment Module (JEM) holding a sign with the hashtag #whyspacematters. NASA and the United Nations Office for Outer Space Affairs (UNOOSA) have launched a global photography competition to highlight how the vantage point of space helps us better understand our home planet, improve lives, and safeguard our future by aiding sustainable development on Earth. ISS043E294202 (06/10/2015) - Larger image."



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This page is an archive of entries in the News category from August 2015.

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