An enduring value proposition for NASA human spaceflight (part 1)An enduring value proposition for NASA human spaceflight (part 1) – Where are we, and how did we get here?, the Space Review
“In 2007, I published an article in The Space Review titled “Sustaining Exploration: Communications, Relevance, and Value” that described NASA as a value delivery system (VDS). In it I made a case for re-alignment of the agency and its activities by means of a “value discovery process”. (The reader is directed to the previous paper for an explanation of value systems as applied to NASA and links to reference material.) The article identified some issues driving resistance to change within the agency and warned of the possibility of “organizational obsolescence” if NASA continued to hold tight to past successes as a raison d’tre for activities in the present and future.”

Marc Boucher is an entrepreneur, writer, editor, podcaster and publisher who has worked in space media for more than 25 years. In 1999 he co-founded SpaceRef with Keith Cowing. The new media company grew into a network that included NASA Watch and The Astrobiology Web. After selling SpaceRef, he joined Multiverse Media, which later merged with SpaceNews. There he helped steer the combined company toward more multimedia, a subscription paywall and intelligence products, and pushed for a mobile app. He is also the founder of SpaceQ Media, Canada’s space news and market intelligence publication.

Marc started his first Internet content business in 1992 and hasn’t looked back. When he’s not working, he loves exploring Canada and the world and expanding his photography skills.