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Commercialization

CASIS Starts To Dig Out – Makes A Smart Announcement

By Keith Cowing
March 6, 2012
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CASIS Names Bobby Block Director of Communications
“Today, Robert “Bobby” Block was named director of communications for the Center for the Advancement of Science in Space (CASIS) – the non-profit entity selected in 2011 by NASA to maximize utilization of the International Space Station (ISS) U.S. National Laboratory. In this position, Block will be responsible for promoting the CASIS and ISS National Laboratory brands internationally through targeted communications, marketing and public relations campaigns. He will also lead an aggressive effort to build lasting partnerships with industry and stakeholder media.”
Keith’s note: CASIS has finally done something right. Bobby Block ought to be able to explain to these folks that their public image is lacking in credibility and that their public image reflects the inner way of doing business, dealing withstakeholders, partners, NASA, etc. The easiest way for CASIS to get beyond this self-induced PR mess is to start to do what it is they are supposed to be doing, stop spinning their wheels on pointless pursuits, and effectively communicate withthe external world. The full utilization of the ISS is too precious a resource to be squandered because of food fights back on Earth.
CASIS Director Resigns – Accusations Start To Fly – Leadership Turmoil, earlier post

NASA Watch founder, Explorers Club Fellow, ex-NASA, Away Teams, Journalist, Space & Astrobiology, Lapsed climber.