CASIS Starts To Dig Out – Makes A Smart Announcement
CASIS Names Bobby Block Director of Communications
“Today, Robert “Bobby” Block was named director of communications for the Center for the Advancement of Science in Space (CASIS) – the non-profit entity selected in 2011 by NASA to maximize utilization of the International Space Station (ISS) U.S. National Laboratory. In this position, Block will be responsible for promoting the CASIS and ISS National Laboratory brands internationally through targeted communications, marketing and public relations campaigns. He will also lead an aggressive effort to build lasting partnerships with industry and stakeholder media.”
Keith’s note: CASIS has finally done something right. Bobby Block ought to be able to explain to these folks that their public image is lacking in credibility and that their public image reflects the inner way of doing business, dealing withstakeholders, partners, NASA, etc. The easiest way for CASIS to get beyond this self-induced PR mess is to start to do what it is they are supposed to be doing, stop spinning their wheels on pointless pursuits, and effectively communicate withthe external world. The full utilization of the ISS is too precious a resource to be squandered because of food fights back on Earth.
CASIS Director Resigns – Accusations Start To Fly – Leadership Turmoil, earlier post
I just wonder if “promoting the ISS brand” is what we need. All these people are just going to go back to NASA to ask for money to actually build and fly payloads.
Me too. The problem here is the incredibly weak nature of influencing stakeholders and potential industry partners in a way that doesn’t upset someone’s idea of “territory”. Too easily “monkey wrenched”.
I’d like CASIS to succeed. But they area as a butterfly in a wind tunnel, with other fingers on the fan throttle.
Remember to reset your clocks this weekend, March 11th 2012 for Daylight Savings Time. While you’re at it you can reset your ISS CASIS watches back to Zero, although it seems there is no ISS Savings Time. Now that a almost a year has been wasted, CASIS gets to start all over again, or not.
Taxpayers know that Congress has no sense of urgency, while half a billion dollars worth of the ISS goes up in smoke every month.