- Press Release
- August 19, 2022
The Reusable Rocket Battle Begins – Vulcan vs Falcon
ULA Unveils Next Generation Launch System with a Little Showmanship [With Video], SpaceRef Business
“At a news conference at the National Space Symposium in Colorado Springs, United Launch Alliance (ULA) CEO Tory Bruno unveiled their Next Generation Launch System (NGLS) with a crowdsourced new name, Vulcan.
Showing some of the showmanship that Elon Musk of SpaceX has been known for, Bruno tried to follow in Musk’s footsteps ratcheting up the marketing hype to a level not seen in recent years at a ULA event.”
Marc’s Note: Competition is good. It’s good for both companies, it’s good for America, it’s good as it should eventually drive down costs. The question is, can ULA really compete? Can they adapt from their culture to a something like a SpaceX silicon valley culture? It should be fun to watch.