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Culture

NASA Worm Logo User Guide Update

By Keith Cowing
NASA Watch
September 9, 2015
Filed under
NASA Worm Logo User Guide Update

Keith’s note: As I noted last week there is a Kickstarter effort to recreate the NASA 1975 NASA Graphics Standards Manual – the document that spelled out how NASA’s new logo aka the worm logo – was to be used by the agency. Very retro cool. So what does NASA do they release the document online for free. Why not – its a government document. One small problem: the NASA online version is a pathetically ugly scan of the document whereas the Kickstarter team is going to make their version look as nice as the original.
By all means the Reissue of the 1975 NASA Graphics Standards Manual on Kickstarter will be a vastly superior product. They exceeded their original $158,000 and are now at $683,456. Please support it.
The Care and Feeding of the NASA Worm Logo, earlier post

NASA Watch founder, Explorers Club Fellow, ex-NASA, Away Teams, Journalist, Space & Astrobiology, Lapsed climber.

13 responses to “NASA Worm Logo User Guide Update”

  1. Shaw_Bob says:
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    As soon as I saw this on Kickstarter I had to have it – the lure of the complete package as sold to NASA and the promise of beautiful, caring production was like a black hole, and sucked me in! This looks like a real classic.

  2. John Thomas says:
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    Why should we support a project to recreate a 1975 manual?

    • kcowing says:
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      Apparently there are people who are – with their own money – because the want a copy!

    • fcrary says:
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      Well, documents on how to use a logo don’t excite me. But I’d love to see the ICD or test plan documents for the instruments on Voyager. Those are also mid-1970s NASA documents. Historically and as a contrast to current practices, I’d find them very interesting. People more interested in public relations and marketing may feel the same way about this logo document. It’s a narrow but quite real audience.

  3. supermonkey says:
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    Maybe it’s just me, but I don’t think that scan looked pathetically ugly. It just looks like a fairly standard scan of an old document – one that has been superseded by newer revisions. Why the hyperbole?

    Glancing at the Kickstarter, I see that this isn’t just a re-issue or recreation of the original document. With the addition of a forward and an essay about NASA culture (including interviews, scans of old NASA photographs, and images from the presentation by the design firm), this is more akin to a coffee table art book.

    It sounds like an interesting project.

  4. thebigMoose says:
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    The meatball was more than a classic logo, it defined an era! When NASA returned to the meatball, the suggestion of our esteemed website owner Keith, should have been accepted. The NASA worm should have been the script in the meatball. A classic marriage of the old and the new. It would have been an instant classic in it’s own right.

  5. Odyssey2020 says:
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    Okay, I just gotta ask..how did they get the NASA worm off the Hubble telescope?