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Another Potent Branding Opportunity That NASA PAO Will Ignore
Another Potent Branding Opportunity That NASA PAO Will Ignore

Keith’s note: According to a tweet by NASA SMD Nicky Fox the other day Fun Friday night build – some tense moments when I managed to dislodge a critical piece in the sample arm gears but all good eventually! @LEGO_Group @NASAJPL @NASAPersevere and #Ingenuity in the house! @LaurieofMars you may be disappointed by the underside πŸ˜‰πŸ™ƒ”. Too bad cool STEM education things like this conducted by two of the top female scientists running NASA – JPL Director Laurie Leshin and SMD AA Nicky Fox – go totally unnoticed by NASA Public Affairs, PAO AA Marc Etkind and Education AA Mike Kincaid. Don’t you have a Space Act Agreement LEGO? You used to have one. There is a NASA JPL Mars rover logo on the box that Nicky is holding. Gee, how did that get there? No mention of this outreach opportunity has been made by @NASA (74.9 million followers) or @NASAJPL (3.8 million followers). According to Local Community Engagement at LEGO “Our local community engagement program currently operates in 31 countries, and we are working hard to expand it even further.” Amazon is filled with NASA-themed LEGO products. More than 220 million LEGO sets are sold globally each year. You would think that someone in a position to make creative and strategic decisions would have a way to coordinate nascent outreach opportunities like this. NASA has one of the largest, most ubiquitous branding visibilities on Earth – and it is 100% positive, exiting, proactive, diverse – and hopeful. As such one would think that working with another equally visible entity (LEGO) would only result in a synergistic visibility for the common values shared by both. NASA can certainly get far greater reach than this. But the people responsible for doing so must have to want to see this happen. Oh yes another female leader at NASA Technology, Policy and Strategy AA Bhavya Lal is totally into LEGO as well. If NASA leadership is into the same thing as hundreds of million of people around the world isn’t this something to utilize as an outreach tool? Missed opportunities. Just sayin’.

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Space Shuttle Flies Again

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NASA and LEGO Join Forces

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