Modernizing Science Websites, Thomas Zurbuchen “More so than ever, our Science Mission Directorate (SMD) websites are the front-door to our worldwide community of enthusiasts and learners. Upon an in-depth analysis of our web presence, I believe it is time for us to elevate the way we communicate and enhance the breadth of our audiences using a focused approach on great content, and best-in-class optimization techniques. As will all of our […]

The Science of Social Media Strategy, Thomas Zurbuchen, NASA “With this rapidly evolving platform, informed strategy is key. During a recent review, we took a look at all of the social media accounts associated with NASA’s Science Mission Directorate. We found that there are around 300 accounts across 8 platforms (Facebook, Flickr, Instagram, LinkedIn, Pinterest, Tumblr, Twitter and YouTube). Although well-intended in all cases, our initial “more is better” strategy […]

Keith’s note: NASA PAO offered news media a chance to ask questions of Thomas Zurbuchen, the new Science Mission Directorate Associate Administrator. The audio of that event should be online shortly. NASA Watch Question: “I have heard you mention massive things such as the Webb Space Telescope and tiny things like cubesats in the same sentence. You mentioned National Academy and White House initiatives for cubesats and Decadal designations for […]