Keith’s note: This TV commercial is titled “Astronaut lachaar, khatam hua aachar”. You have to watch the entire thing to figure out what it is selling. Its hilarious.
Space Sells in India
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Keith’s note: This TV commercial is titled “Astronaut lachaar, khatam hua aachar”. You have to watch the entire thing to figure out what it is selling. Its hilarious.
Biologist, Explorers Club Fellow, ex-NASA Space Biologist and Payload integrator, Editor of NASAWatch.com and Astrobiology.com, Lapsed climber, Explorer, Synaesthete, Former Challenger Center board member... More by Keith Cowing
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Well, that came the long way around.
(Sometimes I think ad guys have a concept for a type of product (in this case, spices) that their agency doesn’t have as a client, but they like their concept so much they throw it out for a completely unrelated product (in this case, [SPOILERS]) and the (unrelated) client actually says yes.
A previous example was the “In the air tonight” drumming gorilla ad that vent viral. Clearly created for iTunes/Virgin-Records or a similar client which the agency didn’t have. Completely unsuited to the client who actually picked it up. (Go on, without looking it up, try to remember the product it was advertising.))
As a frequent visitor to India I can say without reservation that the Indians very often just think in a way that is sometimes inexplicable, but lovely to experience. Spending time tying to decipher what they mean from between the lines of ordinary conversation is a terrific example of how travel broadens the mind. There’s simply a different set of social assumptions.