Keith’s note: “Give everyone something to look up to.” Ford? GM? Chrysler? … Tesla?

Biologist, Explorers Club Fellow, ex-NASA Space Biologist and Payload integrator, Editor of NASAWatch.com and Astrobiology.com, Lapsed climber, Explorer, Synaesthete, Former Challenger Center board member 🖖🏻

8 replies on “Toyota's Artemis Generation TV Ad”

  1. Fabulous ad and the fact it’s an entirely diverse female rocket crew I think is even more inspirational. That’s what launch teams should look like.

    1. This might get some people mad at me, but no. An entirely female group is _not_ diverse. It’s no more so than an entirely male group. Diversity means having groups which include a mix of people, of different genders, ethnic backgrounds and experiences. Going from 100% male to 50% male increases diversity, and it’s something we need to do. Going from 100% male to 100% female does not increase diversity.

  3. I’d love to see what people and companies will think of when VIPER begins making the rounds. I was thinking JAXA should do lunar rover (maybe not like the one shown here, quite large and too expensive), not sure if they will contract with Toyota but think of the company exposure.

    This also gets Artemis exposure outside the space cadet bubble to the general public.

  4. Fantastic. In these difficult times, I enjoy even more watching upbeat pieces like these.

    Thank you, Keith; for posting these two.

    1. One in a heavily modified Moonship. The Toyota Lunar rover is huge. It occupied a larger side profile, frontal profile and footprint than any current main battle tank.

      To fitted in the Moonship. You got to load the rover on its tail in a deployment frame that rotates the frame 90 degrees sideways after being lower to the regolith by a hoist. That is after you installed tall vertical cargo hatchs in the Moonship that allows the passage of something with a width of 4 meters (roughly the height of the Toyota rover).

Comments are closed.